When designing print ads, does your headline sell?

The Lord said, “Bring forward your strong arguments” (Isa. 41:21 NASB).

Studies have shown that 75 percent of responses to print ads are based on the headline. Make your headline clear, bold and have a hook to catch your customer.

Keep the type style simple.

Don’t allow the ad copy to detract from the impact of the heading. If necessary, either buy a bigger ad or reduce copy to keep your effect high.

Your bold headlines will catch your customers with clear, strong arguments, which will fill your establishment with new customers.